Who do I listen to? This person is saying this! This person is saying that! Most people liked there page. This person has a million followers. This person says this and that and blah, blah, blah!!
I don't know about you...but it can get OVERWHELMING! While content rules in marketing I think we have gotten to a point that there is a CONTENT overload going on everywhere! I have attending two major digital conferences within the past year that included major corporations, technology based company and entrepreneurs. The words that they kept on saying, is content, content, more content. You need more content...go go go!! AHHH!!
Okay. If you haven't already noticed, this topic hits a sore spot for me. I remember a day when content overload did not exist like it does today! I guess I'm getting old, but the library and Google were King! I mean Google is still King, but there are SO man Chiefs out there screaming there truths! So here are some ways to combat "Content Overload":
1.) Realize that you will NEVER know it all. Things are always changing so you can read a million blogs, listen to a million podcast and guess what a million people would have posted NEW information. Spend your time on finding your creative voice in all the noise. I say shut off the phone, go to a park or lake and just think. Who are you? If you don't know, go on a discovery of you and not just what everyone is telling you to be.
2.) Take it one day at a time, one choice at a time. The BEST way I combat content overload, is say to myself that I'm only going to do what I can do today. That's it. If I read only one blog, listen to only one podcast or take one webinar class...or NONE of those, that's okay. Each day has it own set of problems so tomorrow will take care of itself. I think there is a scripture somewhere that says that. Matthew 6:34: "Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own." (NIV)
3.) Make GOD your first priority. When content overload exist in your life, you will go to bed absorbing it and waking up absorbing it. While you brush your teeth your listening to podcast or while your driving. Joel Olsteen said recently that if you are thinking "If only I can have this!" Whatever that is, that thing has the power to control you. It becomes an idol. But when you spend time with God, He controls you. He helps you see the truth; which is that everything you will EVER need is in Christ Jesus.
4.) Shut it off. Take a day off. It's just too much to consume anyway. I take the weekends off. I spend time with family for a few reasons. Number one, I want my husband and daughter to know they don't come second to my business. Also, at night, I only work a few days. I really try hard not to bring work around them. I want them to feel like they mean MORE to me than this content that I'm reading or even this business.
5.) If you create content, spend a day or hire someone to help you create the content for the month and be done with it. Don't let it consume your life because just as reading and absorbing content can take up all your time, creating it can as well. It's all about balance friends.